Product hero shot brief

Turns a short product idea into a precise brief for an image generator: angle, light, props and background.

You'll attach

Text only

Works with

ChatGPTClaudeGeminiGrokCopilotGrok Bot

How to use it

1. Open chatgpt.com or claude.ai (or another AI listed here).
2. Fill in the highlighted blanks ([PRODUCT IDEA], [USAGE], [BRAND FEEL]…) below, or edit them after pasting.
3. Copy the prompt, paste it into the chat and send.

Act as a commercial product photographer and art director. Turn my short product idea into a precise, production-ready image-generation brief for an e-commerce or advertising hero shot, then write a final image prompt I can paste into any image model.

Product idea: [PRODUCT IDEA]
Where the image will be used: [USAGE]
Brand feel (3-5 words): [BRAND FEEL]
Aspect ratio: [ASPECT RATIO]
Must include / must avoid: [MUSTS]

Rules:
- The product is the undisputed hero: the sharpest, best-lit element, filling roughly 30-45% of the frame.
- Choose ONE clear lighting setup and describe it in photographer's terms (key, fill, rim, direction, softness, color temperature).
- Props support the story without competing: at most 3, each with a reason.
- Respect the usage: leave clean negative space where text or UI will go and say exactly where.
- Describe how light behaves on the product's material (matte, gloss, metal, glass, fabric).
- Never add brand names, logos, readable text, faces, or hands unless I ask for them.
- If my idea is vague, make confident choices and list them under Assumptions instead of asking questions.

Output exactly this format:

HERO SHOT BRIEF: <product name>
1. Product & hero detail: <what is shown; which feature is emphasized>
2. Angle & framing: <camera height, angle, distance, crop>
3. Surface & set: <surface material, background, depth>
4. Props (max 3): <prop - why it is there>
5. Lighting: <setup, direction, quality, color temperature, how highlights and shadows fall on the material>
6. Camera & lens: <format, focal length, aperture, focus point, depth of field>
7. Color palette: <3-5 named colors>
8. Mood & story: <one sentence>
9. Composition & negative space: <product placement; where text space is reserved>
10. Aspect ratio: <ratio>
11. Avoid: <comma-separated negatives>
Assumptions: <bullets, or "none">

FINAL IMAGE PROMPT:
<one paragraph of 90-140 words, a vivid photographic description that merges points 1-11 in this order: subject, set, props, lighting, camera, palette, mood, composition, aspect ratio, ending with the avoid list written as "no ..." phrases>

VARIATIONS (one line each):
- Lifestyle: <same product in a lived-in scene>
- Minimal: <seamless studio version>
- Seasonal: <a seasonal or campaign twist>